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What is SEO? |
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines "aka Google, Yahoo!, MS Live Search" via "natural" search results for targeted keywords rather than relying solely on using Ad-Words. |
In today's on on-line world, any business with a web site needs to include search engines in their marketing strategy. Whether it's a web site advertising your company's business, or an on-line shop selling your products to the world, you cannot ignore "Search Engine Optimisation" (SEO) as a highly effective marketing tool.
At Swift Internet we have a unique understanding of how to influence the search engines by using a variety of techniques that can be put into play to increase the number of relevant visitors to your web site. Whether it's streamlining the code to allow search engines to more easily index the content and navigate the site, or changing the content to influence the key search engines, or providing a back-link strategy.
Please take a look through our range of SEO packages and select one to suit your needs, or if you need advice please free to contact one of our staff in our SEO department or simply complete a ticket on the following this link and one of our team will get back to you.
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| SEO Packages |
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| Packages |
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| SwiftSubmitThis will include submission to over 400 search engines on a quarterly basis for one year. |
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| AnalysisAn overall analysis will be performed on your web site to assess the SEO requirements of your site for the search engines, and for ease of use by visitors. We are looking for fundamental problems which will hamper the search engine performance of your web site, or the usability of the site. |
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| Competitor AnalysisThis is for better search engine ranking performance. We will study the sites of your main competitors who have high search engine rankings to establish the keywords for which they are ranked. We analyse your current meta tags and rewrite them based on the new keywords. We also analyse your recent web site statistics to establish how many visitors you are getting, which engines they are coming from and which keywords they are using in search engines. |
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Free QuotationFree Quotation on making you site crawlable.
For search engine to give your site a ranking, your site will need to be search engine freindly to allow a search engine spider to map your site and read the content. A separate quote will be given on the work that needs to be undertaken to make your site crawlable. |
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Google Sitemap CreationGoogle Site Map Creation (depending on size of site) - based on a 20 page webiste.
A Google site map is a special site map specific to the Google search engine, which improves visibility and speed of inclusion for new and modified pages in Google. |
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| Submission to GoogleUploading the Google Sitemap to Google. |
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Website SitemapWebsite Sitemap (depending on size of site) - based on a 20 page webiste.
The creation of a site map page on your web site enables search engine spiders to crawl the site more easily. It may also be a useful tool for site visitors to easily find what they are looking for. |
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| SEO Copy writingThe content of your site is the single most influential factor in determining a pages listing and ranking in a search engine. SEO copy writing is the rewriting of text on your site in such a way that it becomes search engine friendly, while remaining appealing and meaningful to the visitor. This is often a trade off between the two. Keywords relevant to your site will be optimised in the page to improve rankings when search engines spider your site. This will help to direct relevant visitors to your site from the search engines, and ensure visitors are provided with the necessary information. Our copy writing services include the modification of your site headings, HTML text, layout, design and images Alt tags where needed. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite. |
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| 10 Quality back linksA "back link" is a link on a website which links back to your site. Search engines such as Google look at these links and rank your website based upon the quality and quantity of these links. It is one of the techniques employed to move your site up the search engine rankings. |
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| Creation of Meta tag informationMeta tag information is used to provide additional information about HTML documents to search engines allowing them to index the information more accurately. |
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| Full report on work done and current position |
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| Price |
£ 60.00
(Yearly) |
£ 110.00
(1 off fee) |
£ 150.00
(per month for 6 months) |
P.O.A. |
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Analitic
An overall analysis will be performed on your web site to assess the SEO requirements of your site for the search engines, and for ease of use by visitors. We are looking for fundamental problems which will hamper the search engine performance of your web site, or the usability of the site.
Competitor analysis
This is for better search engine ranking performance. We will study the sites of your main competitors who have high search engine rankings to establish the keywords for which they are ranked. We analyse your current meta tags and rewrite them based on the new keywords. We also analyse your recent web site statistics to establish how many visitors you are getting, which engines they are coming from and which keywords they are using in search engines.
Making your site `crawlable`
For search engine to give your site a ranking, your site will need to be search engine freindly to allow a search engine spider to map your site and read the content. A separate quote will be given on the work that needs to be undertaken to make your site crawlable.
Google Site Map Creation (depending on size of site)
A Google site map is a special site map specific to the Google search engine, which improves visibility and speed of inclusion for new and modified pages in Google.
Website SitemapSite Map page on Web Site (dependent on how many pages).
The creation of a site map page on your web site enables search engine spiders to crawl the site more easily. It may also be a useful tool for site visitors to easily find what they are looking for.
SEO Copy writing
The content of your site is the single most influential factor in determining a pages listing and ranking in a search engine. SEO copy writing is the rewriting of text on your site in such a way that it becomes search engine friendly, while remaining appealing and meaningful to the visitor. This is often a trade off between the two. Keywords relevant to your site will be optimised in the page to improve rankings when search engines spider your site. This will help to direct relevant visitors to your site from the search engines, and ensure visitors are provided with the necessary information. Our copy writing services include the modification of your site headings, HTML text, layout, design and images Alt tags where needed. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.
Creation of Meta tag information
Meta tag information is used to provide additional information about HTML documents to search engines allowing them to index the information more accurately.
There are 3 important types of Meta tags as far as search engine optimisation is concerned:
- Title Tag
The Title tag is not strictly speaking a Meta tag, however the title tag plays a vital role in your site rankings, and how it appears in search listings. It is these words or phrases that appear in the title of your page, and in the hyperlink listings on the search engine results. We include the most relevant keywords or key phrases in the title tag that best describe the contents of the page.
- Meta Description Tag
The description meta tag provides a concise summary of the content of the web page. The description appears in the search engines listings below the title tag, and is typically 2 lines long. We ensure that the meta description tag includes some of your top keywords. The words used also must encourage the visitor to click through to your site. Each page must have a unique description.
- Meta Keywords Tag
The keyword tag is no longer as relevant as the title and description, and site content, however the Meta keywords tag is still recognised by some search engines. We include a number keywords relevant to page content.
The above Meta Tag information will need to be determined, and added to the web sites pages.
Link Popularity
Link Popularity is the number of links pointing to your site from other sites on the web. The Search Engines analyse these links. |
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| Prices quoted are per annum unless otherwise stated, and exclusive of vat at the standard rate. Our terms and conditions of sale apply to all orders. Standard terms & Conditions. |
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